Our products are tested in the laboratory for dermal & ocular toxicity, and irritation.
WELL-CHOSEN PRODUCTS
Natural Supplies for Hair Care
Star
Star Treatment features a powerful formula with natural actives that provides hair reshaping.
AMAZON
With Coconut and Castor Oils, Biotin and an exclusive Blend of Vitamins in the formula, acts instantly and deeply.
CAVIAR PEARL
Its creamy and smooth formula deeply cleans, reconstructs and restores vitality without damaging the hair fiber.
SUMAQ
It was under this sublime conviction that we created our Peruvian brand SUMAQ that arrives to provide our native culture.
PRETTY CABELLO
It is a brand that is internationally recognized for its innovative and professional grade hair tools.
PRETTY
It is a personal hair care product that is recognized for its innovative and professional grade hair tools.
100% HEALTHY HAIR
A Nature’s Touch
Star Treatment features a powerful formula with natural actives such as Coconut Oil, Grape Oil, Argan Oil, Shea Butter, Vitamin E and 4D Technology that provides hair reshaping for complete and lasting hair straightening, hair fiber restructuring and hair discipline, giving shine, incredible softness and movement to the hair.
Welcome to Highness Care
Reveal the Beauty within Yourself!
Highness Care is a holistic approach to hair wellness that incorporates clinically tested ingredients that work in tandem to promote healthy, beautiful hair naturally, without the use of harmful chemicals or short-term ‘fixes’ that can lead to long-term problems.
We study the power of nature through the lens of science to bring you the ultimate in total hair wellness & beauty for a lifetime of happiness. Hair wellness & growth are no different.
It’s not about any single ingredient or method. Hair naturally grows and thrives when everything in its surrounding environment (its ecosystem) is also healthy, thereby contributing to its overall density, smoothness and shine.
To empower all people on their quest for a sustainable future, without jeopardising quality.
By listening and acting decisively and in a timely manner we can produce unique marketing and product concepts and this ability allows us to anticipate market trends.
To provide the highest quality ingredients to deliver health for hair. To push boundaries, strive for excellence and produce authentic sustainable luxury products.
BIOACTIVE INGREDIENTS
Physicians Formula
Our topical and nutritional supplement products contain sustainably harvested, organic plant actives that have been clinically shown to help improve visible hair growth, help reduce fallout and repair follicle damage while protecting the hair from external aggressors.
SAFE & POWERFUL FORMULAS
Laboratory Properties
We are committed to creating formulas that are clean, safe and healthy to use every day. There are no known harmful side effects or long-term health risks associated with anything we put in our products.
INNOVATIVE TECHNOLOGY
Cosmetic Revolution
We dig deep into the field of dermatology to create breakthrough processes and high-performance products that have been optimized for maximum efficacy. Each bio-active ingredient is clinically tested and incorporated into each of our formulas at the appropriate levels to achieve optimal benefits.
